Affiliate Disclosure
Last updated: 26 February 2026
We want you to understand how ShouldIBuyIt.co.uk makes money and why that does not influence the recommendations you see.
1. We are an Amazon Associate
ShouldIBuyIt.co.uk is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by linking to Amazon.co.uk. When you click a "Find on Amazon" or "Buy on Amazon" button on this site and subsequently make a qualifying purchase, we receive a small commission from Amazon. You do not pay any more for the product as a result.
2. How recommendations are generated
- The product the AI recommends is chosen on the basis of its suitability for the user's stated need — drawn from the model's training data on real-world product performance, reviews and feedback.
- We do NOT have a paid-placement programme. No brand, retailer or third party has paid us to feature their product.
- Whether an item carries an affiliate commission has no bearing on whether it is recommended. Many recommended items earn us nothing (out-of-stock listings, used items, or sales from non-eligible accounts).
- Alternatives shown alongside the main pick are selected to help you compare — typically one cheaper option and one premium upgrade.
3. What our affiliate links look like
Outbound Amazon links carry our Amazon Associates tag (currently shouldibuy0e0-21), marked with rel="sponsored noopener noreferrer" as recommended by the Competition and Markets Authority's guidance on hidden advertising.
4. Prices and availability
- Prices displayed on this site are estimates intended as guidance only.
- Amazon prices and availability change frequently. Always confirm the listing on Amazon before purchasing.
- Where a recommended listing is replaced or removed by Amazon, our search-based fallback link may return a different but closely matching item — always check it is the product you want.
5. Other affiliate relationships
We do not currently participate in any other affiliate programme. If that changes we will disclose it here and on the relevant recommendation cards before any link is monetised.
6. Why this disclosure exists
UK consumer protection law and the CMA's "Hidden Ads" principles require websites to disclose paid relationships clearly, prominently and in plain language. This page is part of meeting that obligation; a short version is also shown directly under the search bar on the home page and in the footer of every page on this site.
7. Contact
Questions about our affiliate relationships or this disclosure? Email hello@shouldibuyit.co.uk.
